I founded A. Ashley & Co. to bring this unique blend of strategy, systems, and coaching to early-stage and scaling startups.
Whether I’m serving as a Fractional COO, growth partner, or advisor, my goal is the same: to help leaders scale with clarity and confidence—without losing sight of the people and purpose that make their work meaningful.
Over the years, I’ve partnered with founders to quadruple revenue, resolve compliance crises, launch new products, and expand into new markets. From fintech to consumer health, I’ve helped organizations navigate the messy middle of growth, turning vision into structured execution.
To me, building a company isn’t only about processes and profits—it’s about people, culture, and sustainability.
And as a certified health coach, I’ve learned how deeply performance, resilience, and balance impact not just individuals, but entire organizations.
What sets me apart is the way I approach leadership: holistically. With a degree in English, I bring an analytical, big-picture mindset—seeing patterns and opportunities where others see complexity.
I'm a Fractional COO and growth strategist with 12+ years of experience guiding founders through the challenges of scaling.
My work is rooted in helping mission-driven organizations create clarity, unlock momentum, and build resilient businesses that truly last.
Welcome!
I’m Amanda
About Me
— Samantha
“Amanda’s coaching transformed my life! Her insights and strategies were exactly what I needed.”
With a robust network of other leaders, fractional experts, vendor partners, and contractors, I can suggest resources you may not have accessed before.
Thoughtful Connector
There is no healthy business without healthy leadership, both mentally and physically. I see the challenges within my projects through a holistic lens.
Certified Health Coach
Having been deeply immersed in the remote-first startup world for more than a decade, I've learned how to optimize operations quickly and effectively.
Experienced Executive
My Qualifications
I've kept a journal my entire life. The act of physically writing helps me clear my head and ground.
Branding and styling is near and dear to my heart. I love helping clients refresh their visual identity and style photography sessions.
I love tech boundaries. I pride myself on the virtual nod during business hours as much as protecting family time.
I love styling dried flowers, they're used as decor throughout my house.
I was a vegetarian for 12 years, and am now a proud vegan!
I'm fascinated by light, and love capturing the way the shadows dance across blank spaces.
Fun Facts
Ready to transform your business? Join me on a path to evolve your work and crush your goals.
Let’s work together
